Not sure which? Protect if someone depends on your income. Build if you're already maxing your retirement accounts. Leverage if you own the business.
People size coverage against what they owe. The mortgage is finite and shrinking. The income is neither. Both bars below are drawn to the same scale.
Illustrative example, not a quote. Coverage amounts and premiums depend on your own numbers and full underwriting.
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By this income almost everything you own sits in the first two. The third is the one nobody set up.
The third bucket carries costs the first two don't — cost of insurance and policy charges — and federal tax law caps how much you can put in. That's the trade for the tax treatment. Life insurance is not a security or an investment in the market, and nothing here is investment or financial advice.
Two lines, six years, the same index. The grey line is the index. The green line is what the policy credits.
The floor applies to the index credit, not to the account. Cost of insurance and policy charges are deducted every year, including a 0% year, so cash value can still decline. Caps and participation rates are set by the carrier and can change.
The part that changes the math
Three people, nearly the same money out of pocket, three completely different outcomes at 65. The only variable is when they started.
The first two contributed the identical $180,000. Ten years apart, $130,000 of difference. Waiting doesn't cost you the premiums you skipped — it costs you the years those premiums would have been compounding, and those years are the only input you can never buy back.
Hypothetical example only. Assumes a 7% illustrated rate that is not guaranteed, premiums paid as shown, and a preferred non-tobacco underwriting class. Actual results will differ. Index credits are limited by caps, participation rates, and spreads set by the carrier and subject to change. Policy charges are deducted even in years the index is flat or down, so account value can decrease. Loans and withdrawals reduce cash value and death benefit and may have tax consequences. This is not a quote, an offer of insurance, or a policy illustration — a licensed agent will provide a carrier illustration before you apply. Not investment, financial, tax, or legal advice. Full disclosures.
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Same amount, two sources. The difference isn't the rate — it's who has to say yes, and how long they take.
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Three steps, and not everyone gets through all three.
Find the design that fits you
Click into whichever of the three above matches what you're actually trying to do. The way a policy gets built for income replacement is not the way it gets built for access to capital, and picking the wrong one costs real money.
Apply, and we find out if it's a fit
Hit apply and I'll reach out to go through your numbers, your obligations and what you want the money to do. Some of these conversations end with me telling you to fund your 401(k) instead. That's a fine outcome.
See whether you qualify
Coverage runs through carrier underwriting — age, health, and finances all decide the price and whether you're approved at all. If it makes sense and you qualify, we move. If it doesn't, we don't. Insurance guidance only, not investment or financial advice.
Have questions? We're here.
Reach out directly and a licensed producer gets back to you — not a call center. If you'd rather not fill anything out, a call or an email works fine, within one business day.